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HubSpot CRM Review

A Versatile but Pricey Option for Midsize Businesses

HubSpot CRM is a prominent tool in the customer relationship management sector, known for its comprehensive feature set that caters to midsize businesses. While it offers a wide array of functionalities, it is relatively more expensive compared to other CRM solutions in the market. Its pricing starts at $40 per user per month, making it a considerable investment for businesses looking for advanced features without breaking the bank.


  • Robust Feature Set: HubSpot CRM is equipped with a generous array of features including live chat, chatbot functionalities, and conversational AI, making it a versatile choice for businesses aiming to automate and streamline their customer interactions.
  • Generous Free Version: It offers a robust free version that is quite generous compared to many other CRMs, providing essential tools that are sufficient for many small businesses starting out.
  • Integrated Payment Processing: Recently, HubSpot added support for integrated payment processing, which allows businesses to handle transactions directly within the CRM, enhancing the user experience and operational efficiency.


  • Cost: HubSpot is on the pricier side, particularly as some common features are only available in higher-priced tiers, which may put it out of reach for smaller businesses or those on a tight budget.
  • Learning Curve: While HubSpot offers a plethora of features, some users find there is a learning curve to fully leverage all the capabilities the CRM has to offer.

Key Specifications:

  • Document Library: Yes
  • Live Chat: Available
  • Chatbot/Conversational AI: Included

Detailed Features and Usability

HubSpot has made a name for itself not only through its CRM capabilities but also by integrating with digital marketing and help desk tools. This integration makes HubSpot a comprehensive platform for managing all customer interactions, which can be a significant advantage for mid-size companies seeking an all-in-one solution.

Setting up HubSpot CRM is straightforward. The process involves adding team members, setting permissions, and importing contacts, which can be done via a user-friendly interface. HubSpot supports various file formats for import, though it is optimized for Excel and CSV files.

Market Position

Compared to other major players like Salesforce Sales Cloud Lightning Professional and Zoho CRM, HubSpot does not offer as rich a feature set considering the cost. However, it remains a compelling option due to its ease of configuration and the ability to bundle pricing with other HubSpot services.


HubSpot CRM stands out for midsize businesses that value a robust feature set and are willing to invest in a premium service. It excels in integration and user-friendliness, though it comes with a higher price tag and a steeper learning curve for utilizing its full suite of features. Businesses considering HubSpot should weigh its comprehensive capabilities against the investment required to make the most of its offerings.

For those interested in a deep dive into the specifics of HubSpot CRM’s features and user experiences, more detailed feedback can be found directly here. If you need any help or assistance with Hubspot, don’t hesitate to contact us personally and we will do everything we can to help.

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