valQC
A valuation tool for Quebec business owners who want to know what their company is worth without commissioning a five figure report first.
- Client
- Guillaume Gosselin
- Role
- Positioning, naming, product direction
- Status
- In development
- Languages
- French and English
Why it exists
Most owners find out what their business is worth at the worst possible moment: when a buyer makes an offer, when a partner leaves, or when the bank asks. A formal valuation costs thousands and takes weeks, so the question stays unanswered for years.
The product puts a defensible first number in the owner's hands in an afternoon, with a forecasting module that shows what the number becomes if the next three years go a certain way.
The pieces
Go to market strategy
A full plan in French and English: positioning, pricing, ideal client profile, acquisition channels, and a referral path through accounting firms rather than paid ads.
Competitive analysis
Where the existing valuation tools sit, what they charge, what they refuse to do, and the gap a Quebec first product can hold.
Rebrand from Zenvalu
A trademark conflict surfaced during launch planning. We vetted replacement names for availability and fit, and the product became valQC.
Forecast module direction
Product definition for the forecasting layer, the feature that turns a one time report into a reason to keep the subscription.
How it holds up
This one is in the build phase, which is why the case study is short. Strategy, naming and product definition are done and the application is being assembled.
The interesting constraint is trust: a number a bank or a buyer will look at has to show its work. The interface has to expose the method, the comparables and the assumptions, not just print a figure on a dashboard.